Monday, July 18, 2005

You bet your sweet aspercreme...


Contagious' recent posting made me think of this.
My husband will tell you how much I hate tv commercials. I just hate them. Whenever the program I'm watching breaks for commercials and I happen to be in possesion of the remote, I go channel surfing. I will end up watching 3 or 4 different shows at the same time to simply avoid commercials. My husband is the exact opposite. To him a tv commercial is a welcome break to sit and relax, contemplate life, get up to pee, whatever. So, when he's in charge of the remote, I have to suffer through the ads and wait for my show to come back on.
However, there has been an ad or two that's made me glad I didn't have the remote and the power to have changed the channel. One recently that I just loved was for a product called Aspercreme. I think it's a pain reliever of some sort. But they have this little jingle that's prefaced with a question like "will this work on your sore back?" And the jingle kicks in, answering the question- "you bet your sweet aspercreme!" l loved it! I don't know if the shades of white trash or the underlying vulgarity, but it's like being in the 5th grade knowing that you're getting away with something. Brilliant ad campaign, I thought, until the other day when I saw it again. They've taken out the catchy jingle and replaced it with something totally lame- "will this work on your sore back?" "it will if it's aspercreme." Whatever, someone obviously complained and they cleaned up their act, but I was very disappointed. I guess I'll have to wait to see it on Fox's funniest commercials or something....